Deception. Misdirection. Imminent Danger. All characteristics of a villain in the next superhero blockbuster, not the emotions we should have when selecting our next meals.
With sensational headlines in modern media and new research claims, it’s not surprising that even the most educated shopper can be infused with doubt over what to place in the cart. Shopping at the market should be a pleasant experience filled with delicious options from which to choose.
Today, there is a wide variety of conventional and organic produce (fruit, vegetables), livestock (meat, dairy, eggs) and multi-ingredient products (breads, pasta, and other processed foods). This is a great success for the US, but it can be very overwhelming for the American consumer.
- We can be inundated with so many choices that it may seem easier to select what was purchased before, without thinking twice.
- Organic foods are stigmatized, with some saying that they’re only for the wealthy, for environmentalists, or for parents with young children.
- Some food companies have embraced misleading marketing practices to boost sales, touting that their foods are “healthy and natural” or even using “organic” on their packaging. (Other companies are responding to these practices by putting out product lists of their own, encouraging transparency in marketing and making healthy, informed choices.)
Choosing between organic and conventional foods can be an easier decision. In this two-part series, we’ll address some factors that consumers like you consider when making purchases at the store.
A concern for some shoppers is safety – safety for themselves, for farmers, or for the animals. Understanding the production of both conventional and organic foods can clear up some apprehension.
Conventional food products are produced by traditional farming practices used by small family farmers to large corporate farms. This can include using chemical pesticides for pest control and synthetic fertilizers to increase growth margins. For livestock, this includes dosing with antibiotics and hormones to help maintain the health of the animals.
Governing organizations like the USDA and FDA regulate conventional farming practices and inspect food products for wholesomeness, deeming them as safe for consumption. However, government regulation ends there.
According to the USDA, organic operations must use only approved substances and avoid man-made fertilizers, prohibited pesticides, and genetically modified organisms. These practices also promote farm worker health, lowering the risk of inhalation or ingestion of harmful substances. Furthermore, the USDA organic seal on meat, eggs, and dairy products verifies that producers met animal health and welfare standards, did not use antibiotics or growth hormones, and provided animals with access to the outdoors.
If safety is your priority, then organic foods may be the best choice. On the fence? Start with the Environmental Workers Group’s “Clean 15” and “Dirty Dozen,” an annual list distributed to educate consumers on pesticide residues on fruits and vegetables.
One of the key benefits of conventional food products is their wide spread availability in the US. These products can be found in grocery stores, convenience stores, and schools, to name a few. Simple economics of supply and demand as well as generous government subsidies help explain the lower prices of conventional foods.
Typically, organic foods are priced higher than conventionally grown foods, which may be caused by the limited availability of organics. America has seen a significant increase of organic operations since 2002 however, so consumers may begin to see reduced prices on certain foods.
Consider also the additional fees to the farmers. Farm owners have to pay fees and complete a transition period before beginning organic operations. To recoup these expenses, additional costs may be incorporated into food prices. Paired with “high-end” public perception and premium upcharges, organic foods will often be more costly than their conventional counterparts.
If you are concerned about cost, then conventional foods may be best. Still like to buy some organic? Here are some money saving tips:
- Purchase discounted organic “seconds” at your local markets when available.
- Visit local farmers who may follow organic practices but save on operational costs by avoiding the USDA certification process. A few specific questions to the farmer may help save you some money.